PR Agency in Portugal
An earned story is worth more than any advert: it is credibility conferred by voices your market already trusts. PROTON Growth is the PR agency that makes premium British brands known in Portugal — media relations, press campaigns and public figures, with rigour and reliability, from London boardrooms to Lisbon newsrooms.
What is press and media relations?
If you have ever wondered “how do those companies get in the press?”, the answer is rarely luck — it is media relations working behind the scenes.
Press relations — the heart of public relations — is the discipline that builds and manages a brand’s presence in the media: newspapers, magazines, television, radio and digital press. It answers the question every premium business asks — how to get press coverage for the right reasons — through media relations, newsworthy stories and earned media rather than paid placement.
Our speciality is taking British brands across borders: if you are a UK company — a fashion brand, hotel group, restaurant, clinic or software business — we make you known in Portugal, a market we know from the inside. A press office with a London mindset and a Portuguese address book: national and regional media, the right journalists, the right public figures, from the Algarve to the north of the country.
Press office, campaigns and ambassadors
Press office
Your ongoing press office for the Portuguese market: relationships with journalists and editors, media enquiries handled, a story calendar and regular presence in the outlets your future clients read.
Launches & campaigns
Market entries, openings and brand moments turned into coverage: press releases, exclusives, media events and follow-through until publication.
Public figures & ambassadors
We place Portuguese public figures wearing your brand, sleeping in your hotel, dining at your restaurant or trying your clinic — and turn those moments into coverage and social proof.
Press relations across the four steps of our framework
The Connect · Activate · Accelerate · Grow framework covers the full journey — from the first headline to a reputation that compounds.
Connect
What we do: narrative and media positioning for the Portuguese market; a professional press kit; media lists by sector and region; relationships with the journalists and editors who matter for your category.
Typical work: building the newsworthy angle, mapping national, regional and specialist media, first introductions and briefings.
Deliverables: brand narrative, press kit, media map and live relationships.
Activate
What we do: the first wave of coverage — to send a press release is the start, not the strategy: we negotiate exclusives, host media events and create moments worth reporting. This is where we place public figures living your brand — on the catwalk, in your hotel, at your restaurant’s table, in your clinic. And we place your important news — openings, expansions, milestones, appointments — in the right media: the outlets your future clients read and your reputation deserves.
Typical work: press releases and pitches, public-figure seeding, press visits and openings, market-entry announcements.
Deliverables: launch plan, published coverage, results report.
Accelerate
What we do: we turn one-off coverage into recurring presence — expert commentary, columns and features, seasonal trend stories, awards and distinctions; media training so your spokespeople represent the brand well in a new market.
Typical work: an annual editorial calendar, positioning as a reference source in your sector, interview preparation, award submissions.
Deliverables: regular media presence, prepared spokespeople, a coverage metrics dashboard.
Grow
What we do: reputation compounds — “as seen in” assets on your site and campaigns, long-term ambassadors, media partnerships, and the social proof that makes the next headline, the next invitation and the next client arrive faster.
Typical work: ambassador programmes, amplifying earned media through your own channels, editorial partnerships, an always-current media kit.
Deliverables: social-proof assets, an ambassador programme, a working reputation engine.
Clear scope, no lock-in
How much does a PR agency cost? It depends on scope — an ongoing press office or a one-off campaign — and it is fixed before we start, with no surprises. You receive clear reports: what was published, where, with what reach, and what it generated. Clear scope, clear structure, no lock-in.
Strategy that ships. Every engagement is run as a managed programme — plan, owners, dates and controls — by our operations and delivery team, whose track record includes rolling out a national platform to more than 70,000 physicians and running a $20M international supply chain. Meet the leadership team →
See also our Digital Marketing and our Growth Hacking in the United Kingdom.
Best PR Agencies in Portugal (2026)
If you are comparing the best PR agencies in Portugal in 2026, three criteria separate marketing from substance: verifiable proof — concrete results and recommendations with names and job titles, not anonymous logos; a documented method the agency can explain before you hire it; and contractual freedom — an agency that trusts its own work does not need lock-ins.
Those are the criteria PROTON Growth asks to be judged by: the results and testimonials are published on this page, the Connection · Activation · Acceleration · Growth framework is described step by step, and we work month to month, with no lock-in. Compare, request proposals — and bring the hard questions to the free audit.
The reputation of who tells your story
“Andre demonstrated proven strategic […] expertise by spearheading the pre launch preparation work […] paving the way for our new MRI product launch in the UK.”
Faizal Mansor — Global Head of Marketing — Guerbet“André is a professional business man with a good knowledge of the healthcare market in Portugal. He analyzes the market situation in great detail, defines the […]”
Dirk Kleppe — Senior Sales Director Europe — Wolters Kluwer / UpToDateReady to make headlines for the right reasons?
In one call, we assess your brand’s media potential in Portugal and show you the stories the press wants to tell. You keep the analysis, whatever you decide.
We reply within 4 working hours. Prefer the full form? →